A lower leg protection kit aimed primarily at footballers. Working besides a football coach to help identify key observations from the game and the most common protective needs amongst grassroot players. A solution was developed within the UK and China, then launched in 2012 under the brand name Armour Flex.
The Problems and Opportunity Areas
Vulnerable Parts of the Lower Leg
Fractures to the lower shin, ankle and the metatarsals are the most common injuries in UK football, resulting from tackles, stamps, kicks and studs.
It was decided that we would focus on the lower shin and ankle area.
What were the essential objectives ?
For the solution to provide value it had to meet the following spec...
Trying out ideas...
Final Kit Assembly
Shin Pad Outcome
Ankle Pad Outcome
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New Markets
The ankle pad was picked up by Roller Derby players to form part of their match armour, not something we had foreseen when designing the product.
